Outbound Email Marketing

In this article, you will learn what is Outbound Email Marketing? the difference between outbound and inbound marketing, and mainly the 7 powerful tips for Outbound Email Marketing. So let’s start.

What is Outbound Email Marketing?

Sending emails to those who haven’t heard of your product or service is known as outbound email marketing. Outbound email marketing is typically used by sales representatives and digital marketers to:

• Make a connection with a prospective client.
• Analyze consumer interest in a good or service.
• Increase brand awareness.

Since the recipients haven’t explicitly given you their consent to contact them, outbound emails are typically considered unsolicited.

Definition:

Sales representatives and business developers send outbound emails to anyone they have recognized as a possible customer to build a relationship. B2B firms are the main users of outbound email.
Difference between Outbound and Inbound Email Marketing

S. No.	Category	Outbound	Inbound
1.	Engagement	When opposed to inbound email marketing, outbound email marketing typically has a lower engagement rate. (Average cold email reply rates range from 1 percent to 5 percent across all industries.) This is because you are emailing people who have not chosen to receive your emails.	Only targeted leads who have chosen to hear from you receive inbound emails from you. As a result, compared to outbound email marketing, inbound email marketing typically has greater open and response rates.
2.	Approach	Outbound marketing is proactive and includes telemarketing, Google ads, social media marketing, and direct mail. Even if they haven’t shown any interest in your products, you start the dialogue by sending cold email outreach messages to potential consumers. If outbound email marketing were being used, this message would be a cold email created to grab the recipient’s attention.	To bring in and keep customers, inbound marketing makes use of helpful resources like blogs, whitepapers, case studies, etc. You offer them pertinent messages to keep them interested in your product after they subscribe to your email list or buy something from your website. These emails may include welcome messages, promotions, abandoned cart notifications, and so forth.
3.	Speed	You don’t have to wait for outbound prospects to opt-in to your communications to contact a significant number of them. Simply creating an email list and launching your outbound email marketing campaign is all that is required.	It takes time to approach a sizable lead pool with an inbound marketing campaign. Before launching your inbound email marketing campaign, you must raise awareness of your services, persuade people to sign up for your communications, and then follow up with them.
4.	Cost	You’ll need to send a huge number of emails to convert a sizable number of leads into sales because outbound emails’ engagement rates are low. You will, however, spend more for outbound email marketing because email services often charge you based on the volume of emails sent. (Note: At GMass, there are no per-email or per-contact fees.)	You send emails to a very specific prospect list when you use inbound email marketing. Your email provider’s cost will be lower and more cost-effective as a result. According to research, inbound marketing strategies are 61 percent less expensive than outbound ones.

7 Powerful Tips for Outbound Email Marketing

1. Get an email domain for marketing.

Create a new domain email address to utilize for outbound email marketing. For instance, your outgoing email domain may be buycomfortableredchairs.com if your website is comfortableredchairs.com.
It is simpler to keep track of and respond to your outbound emails when you have a distinct inbox. Additionally, it ensures that your primary business domain won’t be blacklisted if spam complaints are made about your emails.
You must configure a Sender Policy Framework (SPF) and Domain Keys Identified Mail (DKIM) record to prevent your emails from being tagged as spam. SPF and DKIM, in short, prevent third parties from sending emails using your domain name.

2. Create a Dedicated Outbound Email List

You can send an outbound campaign to a large number of people at once using an email list. However, for your outbound email campaign to be successful, you must carefully select your email list, including only those prospects who can profit from your good or service.
To put it another way, you shouldn’t purchase an email list online. Not only is it frequently against the law, but if you use this tactic, your outreach emails may also wind up in the spam bin.
Create a profile of your ideal client profile (ICP). Your ICP might look something like this, for instance, if you have a marketing agency that works with tech startups:

• A California-based digital startup in its early stages.
• The business generates $1 million in recurring revenue annually.
• They have a $50,000 marketing budget, roughly.
• They typically rely on content marketing and search engine optimization (SEO) to generate leads.

Create an email list of potential clients who meet these criteria after defining the ICP. Fortunately, when your email marketing or sales team uses a powerful cold email solution like GMass, growing an email list is simple.

3. Study the anti-spam laws

It is forbidden to send spam or unsolicited emails that are sent in mass. Review the Federal Trade Commission’s CAN-SPAM compliance advice for businesses to stay inside the law. Check the local laws in your country or region if you are not based in the United States.

4. Before emailing your leads, engage with them elsewhere.

If you start developing a relationship with your leads online first, they might be more likely to reply to your cold emails.

For instance, try this:

1)Share your lead content on your own social media profiles and mention them.
2)Leave comments on their online articles or blog posts.
3)Follow them on social media and leave comments on their posts, and do all of the above.

Avoid using social media as a platform for a pitch to customers. Make brief but impactful comments to demonstrate your interest in what they have to say. Don’t advertise yourself.

5. Send personalized Emails

Spending time on customized email creation is preferable to mass-sending generic messages to leads you think might be interested.
Your first email shouldn’t begin with a pushy sales pitch. Your objective is to establish contact, briefly describe who you are and why you think you might be able to help, and let them know what you want them to do next. Try to demonstrate that you have done some personal study on them. You can achieve this by mentioning, for instance:

• An article they just released.
• A news report on their company.
• A post they made on social media.
• A business gathering they conducted.
• Something they have achieved professionally.

6. Make a crystal-clear call to action (CTA)

Consider what you want your potential consumer to do after reading your email while you compose it. Show them clearly what they should do next. We call it a call to action (CTA).

Here are some CTA illustrations:

• Click to Buy Now
• Plan a call with us.
• Contact us now to chat.
• Download a free copy of our brand-new whitepaper!
• For a free demo, register.
• Register to receive our newsletter for free now!

One of the most key aspects of outbound email marketing is selecting the appropriate CTA. You must take into account the stage of the buying processes the recipient is in.
For instance, the term “Buy Now!” might be excessively direct for a first outreach email. If someone is unfamiliar with your product, they will probably choose to download a whitepaper or schedule a call rather than make a purchase right away.
By including obvious, clickable links, you may make it simple for your reader to go on. For instance, at the end of your letter, you could include a link to an optimized landing page where they may access a free lead magnet.

7. Follow up regularly

A lead may require multiple reminders before responding to your CTA. These emails are what are referred to as touchpoints in marketing.
Send a second, brief email to your recipient if they don’t reply to your first one, emphasizing your CTA. For instance, if your initial email requested that they schedule a call, follow up with a second email asking if they would be available the following week.
Allow enough time for the recipient to answer, but don’t allow too much time to pass. As a general guideline, wait for them to respond for two to three days before following up.

Final Thoughts on outbound email marketing?

Outbound email marketing is far more challenging to track than inbound email marketing in terms of what benefits can be achieved.
Others claim that while the Campaign Monitor team insists that receivers must have opted into your email list, these kinds of cold emails can still be legal. It doesn’t matter if they are or not; the truth is that email marketing works best when the recipients on your list have chosen to receive it and are happy about it.

Frequently Asked Questions