Automotive Social Media Marketing

When you think about marketing, the first thing that comes to your mind is probably advertising. And you’re right advertising is a marketing strategy. But time moves fast and so do digital trends.

Today, if you want to stay ahead and succeed in your business, you need to focus on digital marketing campaigns and find new ways of reaching your target audience. In other words, you need to move away from traditional marketing strategies and adopt social media marketing techniques instead.

In this article, you will learn the value and importance of Automotive Social Media Marketing and 12 proven automotive social media marketing strategies.

Importance of Automotive Social Media Marketing:

The process of buying a car today involves using social media more and more. Google discovered that a single car customer had over 900 digital touchpoints before making his/her decision. 900! That crazy figure reflects the many online resources buyers are using to research before choosing their next car.

According to recent data, 78% of all auto buyers find social media helpful when deciding on their next car. According to our research, 47% of car buyers spend time on Twitter, Instagram, Facebook Marketplace, etc. Facebook is the most often used social media channel for researching dealerships.

With social media marketing, you may connect with a large number of consumers. Additionally, these platforms produce a ton of user data, enabling you to target particular audiences quite precisely and discover more about the customers interacting with you online.

12 Proven Automotive Social Media Marketing Strategies:

Here are 10 proven-effective automotive social media marketing strategies that you can use to grow your brand and sell more cars!

1. Post Valuable Content:

Content is always king in the world of digital marketing. In other words, to attract users’ attention on social media, you must provide material that is both pertinent and beneficial.
This is not a simple task. What you believed was helpful on social media may wind up being ignored by regular users. As a result, you must research thorough studies to understand what the public needs and provide the solution they want.

2. Focus More on Video Content:

Many consumers today value video content over text-based content. For instance, Snapchat receives 10 billion video views daily, compared to an average of 5 billion views per day for videos on YouTube. 82 percent of Twitter users enjoy watching video material, and half a billion people use Facebook each day to watch videos.

So, if you’re serious about making an effect on social media, you need to start considering how to develop engaging and valuable video content that will draw in more viewers.

3. Use Demographics to Target Audience:

Considering that 84% of your customers are on Facebook, this is a need. Place advertisements to connect with people who have indicated they are looking for a car.

These options can be filtered by vehicle type, gender, consumer interests, and other factors to only include regions close to your dealership. The expense is worthwhile. Auto advertising has two times the click-through rates of the typical Facebook ad, according to Unified’s research.

4. Tell Stories through your Posts:

Social media storytelling: Since social media is all about connecting with people, posting and broadcasting content is no longer sufficient. Social media storytelling is a fantastic method to engage with your audience and foster brand loyalty.

Instead of using social media as a platform for advertising, use it to facilitate conversation. Share your personal stories to personalize your brand. Post films of your workers, who serve as the face of your company, as an example. Post images demonstrating your support for regional charities.

5. Use Instagram to Target Youngsters:

According to a Facebook survey, youngsters are abandoning Facebook and focusing more on Instagram. Instagram is a photo-sharing and video-uploading app that is mostly used on mobile devices. Instagram is a fantastic platform for originally telling your brand’s narrative.

Share images of your automobiles at the beach, tailgating at a sporting event, camping, next to a lake, or in any other creative way you can think of to illustrate the lifestyle your car offers. This will help customers visualize themselves in the scenario.

6. Utilize Twitter to Increase Sales:

Utilize Twitter to Increase Sales According to market share analysis, Twitter influenced $716 million worth of car purchases in 2013. Twitter is still a favorite among those who buy cars.
More than 327,000 auto-related tweets are sent out every day, according to recent Canvas research, and 75% of these are specifically about owning or shopping.

These signals can be recognized through keyword targeting, and those customers who have shown buy intent can receive direct communications and advertisements.

7. Market on Multiple Social Media Platforms:

Many people typically use multiple social media sites. As a result, if your car dealership is already well-established on one social media platform, you should open social media profiles on additional platforms and promote them using your most popular social media account.

For instance, if your dealership has a large following on Facebook and you want to introduce a new, improved YouTube channel, you will use your Facebook account to promote your new channel. If your Facebook performance has been strong, this virtual word of mouth will be beneficial.

8. Encourage Customers to share reviews on your social Handles:

Customers should be encouraged to provide reviews on your social media platforms. According to a survey by DealerRater and Dataium, customers are 90% more likely to visit your website and 5.3 more likely to visit your dealership if you have great reviews.

Customers read reviews on social media in addition to the conventional third-party review sites, so encourage your pleased customers to express their positive experiences there.

9. Announce Deals and Discounts:

Creating content for social media should be focused on engaging users, not simply boasting how awesome you are, as we previously stated. You should still advertise your deals and discounts, though.

Everyone enjoys a good offer and a discount, so spread the word! Be inventive and give your social media fans rewards with deals and competitions that are only accessible through your Facebook page or other social media sites.

10. Be Consistent and highly dedicated:

Social media marketing undoubtedly has a significant positive impact on the automotive sector, increasing brand recognition, lead generation, and eventually sales. But to keep up a social media plan, you must be completely dedicated. You must continue to communicate and engage once you’ve gained a following on social media.

You will soon lose social credibility if you don’t post anything new or reply to comments for a few days. You have a limited window of time to interact with online automobile consumers when it comes to your digital presence. If you don’t, your rivals will without a certain do it.

11. Utilize Pinterest to Increase Traffic & Sales:

With its recipes, design ideas, and cosmetic advice, Pinterest is renowned for having a bigger female audience. Pinterest is beneficial to the car sector in many ways, though.

One, what better approach to attract female buyers given that it has such a sizable female audience? By sharing landing pages, car photos, or pinning blog content, Pinterest is also fantastic for increasing your SEO presence. As a result, social signals are generated, increasing traffic to your website.

12. Collaborate with YouTube Creators:

92 percent of car buyers watch videos online, according to Think with Google. Of them, 63% would rather watch a 360-degree video inside the car than take it for a test drive.
Customers favor YouTube creators who work with automakers, according to the same study.

When YouTube creator videos go over ten minutes, the engagement rate increases to 64%. The engagement percentage drops to 1% when automakers follow suit. When auto brand’s YouTube videos last under a minute, the engagement rate increases to 74%.

How do Community posts help in Automotive Social Media Marketing?

There are chances for you to use your social media pages to interact with your community beyond just promoting your cars and services as your dealership is a part of the community. You can educate your fans and followers about events in your community.

Following are some suggestions for posting community-focused social media content on your dealership’s social media accounts:

• Upcoming local events – it’s always a plus if you’re hosting or sponsoring them, but it might just be something your staff members are enthusiastic about or somewhere you’ll be present.
• Local news that can be interesting to your audiences, such as weather-related information or an amusing feature on your community.
• Include other nearby companies or organizations that you support; this might be a photo of the team at lunch or simply a shout-out to your preferred companies to show your support.

Final Thoughts on Automotive Social Media Marketing:

Social media has a significant role in automotive marketing that cannot be ignored. People spend a lot of time on social media these days, so if you try to build a strong social media presence, there is a good chance that you could meet your next buyer there.

Frequently Asked Questions