10 Types of Social Media Marketing Deliverables You Need to Know:

The importance of social media marketing isn’t going anywhere anytime soon, but simply stating that something needs to be done doesn’t mean it’s being done properly. So, what are the actual social media marketing deliverables you need to know about? Here are 10 types of social media marketing deliverables you should know about and use for your business today.

1) Terms Of Service

A Terms of Service agreement, also known as a Terms of Use or TOS agreement, is a legally binding contract between you and the users of your website or app. The agreement sets out the rules and regulations that users must agree to to use your site or app. This includes things like acceptable use policies, copyright and trademark information, and privacy policies. By having a TOS agreement in place, you can help protect your site or app from legal liability.

Users must agree that they won’t engage in fraudulent or illegal activities while using your site or app. Users must also agree not to post false, libelous, defamatory, obscene, or otherwise harmful statements about you and your business. If users break these rules, you can terminate their access under your TOS agreement. This lets you prevent further damage from occurring as a result of their actions. Terminating access is easy with a TOS agreement—you simply need to notify them that their access will be terminated in a specific time frame (usually 24 hours). If you don’t provide advance notice, make sure you can quickly get in touch with them.

2) Brand Awareness

Increasing brand awareness is one of the main goals of social media marketing. And there are a few key deliverables that can help you measure and increase brand awareness on social media. The first type of deliverable for measuring brand awareness is hashtags. A hashtag is a word or phrase preceded by the # symbol (e.g., #socialmedia). Hashtags have become so ubiquitous, especially on Twitter, that they’ve entered the everyday conversation as well as public discourse—and thus provide an easy way to measure how often your company or product comes up in conversation and what people are saying about it if anything at all.

3) New Customer Acquisition

A social media marketing plan should always start with new customer acquisition. Why? Because acquiring new customers is the lifeblood of any business. If you’re not constantly bringing in new customers, your business will eventually dwindle and die.

4) Old Customers’ Retention

In any business, it is always easier and cheaper to retain customers than it is to find new ones. That’s why social media marketing deliverables that focus on old customer retention are so important.
There are some key factors you have to do to keep your customers coming back:
1. Keep your promises. If you are saying something you are going to do, do it.
2. Communicate with your customers regularly. Let them know what’s going on with your business and ask for their feedback.
3. Be responsive to customer complaints and concerns. Show them that you care about their growth with your business.
4. Offer incentives for loyalty.

5) Customer Services

1. If you’re running a business, you need to be on social media.
2. But what exactly should you be doing on social media?
3. Posting updates about your product or service is a great start, but there’s so much more you can do!
4. Check out this list of 10 types of social media marketing deliverables you need to be aware of.

6) Conversion Rate Optimization

Yes, there are 10 types of social media marketing deliverables you need to know. Let’s take a look at each one and discuss how they can help with your conversion rate optimization efforts. 1) Content Planning. Content planning is an activity that must be done regularly to produce content for all channels within the right frequency. 2) Content Calendar Planning: Your content calendar is the road map that dictates what kind of content will be produced when it needs to be published.

7) Product Launches

A product launch is one of the most important types of social media deliverables. After all, without a product or service to sell, you don’t have a business! A successful product launch requires advanced planning and execution. Here are a few tips

8) List Building/ Email Sales

You’ve likely heard the phrase the money is in the list. And it’s true. A quality email list is one of the most valuable assets a business can have. After all, these are people who have already shown an interest in what you do by opting into your list. So, it only makes sense that you would want to nurture this relationship and turn leads into customers and customers into raving fans.

9) Special Offers, Discounts, and Promotions:

As a small business, you need to get creative with your social media marketing to stand out from the competition. One way to do this is by offering special discounts and promotions specifically for your social media followers. This will not only entice them to follow you but also encourage them to buy from you.

Here are some ideas for types of social media marketing deliverables you can offer:

1. A percentage of their purchase
2. A gift with purchase
3. A contest or giveaway
4. Early access to new products or services
5. Free shipping on orders over a certain amount
6. A personalized coupon code

10) User Engagement & Loyalty Program

A social media marketing deliverable that is often overlooked is a user engagement and loyalty program. By running regular contests and giveaways, you can keep your audience engaged and coming back for more. Plus, these programs can help you build a database of loyal customers that you can market to in the future.

While it might seem like a no-brainer, make sure you set clear expectations at every stage. For example, you should plan out in advance how much time you’ll be able to dedicate to running contests and giveaways each month, what type of entries are allowed (photos, text posts, video posts), and whether or not brands can participate. Knowing these details will help avoid any misunderstandings with your audience if you need to change things up later down the line. It’s also important that you keep track of all participants for future marketing opportunities and give away only prizes that are meaningful for both your business and customers.

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