Email Marketing for B2B Lead Generation

Digital marketing has changed the game for businesses. Even though email marketing is one of the oldest digital marketing channels, it remains one of the most effective. According to Constant Contact’s annual study on business communications trends, 75% of B2B marketers plan to increase their use of email as a lead generation tool in 2019.

In this blog post, learn 10 powerful strategies for email marketing for B2B lead generation, and also, we’ll talk about how B2B marketers can leverage email marketing to generate leads and drive measurable ROI.

What is email marketing lead generation?

Using an email opt-in form to gather leads is known as email lead generation. It all comes down to acquiring data, such as their names and email address.
But the lead capture form is not the end of an email lead creation plan. It also requires developing leads strategically for them to become clients.

Top 10 Strategies for Email Marketing for B2B Lead Generation:

1. Create emails that are clear and short:

The look and feel of your email are crucial when it comes to generating leads. Emails should be short and clear, and they shouldn’t be overly wordy. The unnecessary excess in the template design can divert from your message.

Following these guidelines can help you create your emails effectively:

• Simple Design: Select a clear, straightforward template design to make your emails simple to read. As a result of this, You’ll get more leads.
• Plain fonts: You shouldn’t use fancy fonts in your emails. Use basic typefaces so they’re simple to read.
• Clear call to action: Your call to action button has to be simple to notice and click, especially for readers using mobile devices.
• Text formatting: To make it as simple as possible for your readers to absorb your email content, use well-spaced, succinct text and underline key points.

2. Add a powerful call-to-action (CTA):

Every email need to have a single, simple CTA that is enticing and clear to the reader. Use inventive phrasing that will grab your readers’ attention and motivate them to take action to include a powerful CTA in your emails.

The best CTAs are ones that have a sense of urgency, intrigue, or mystery. They are difficult to ignore and motivate readers to take action, which will increase your conversion rates.

Here are a few strategies to encourage more response to your CTAs:

• Use language with a call to action to entice the reader to act. Examples of such text are “Get the Discount,” “Reserve Your Spot,” “Try for Free,” and similar phrases.
• A good rule of thumb is to limit your CTA language to two to three words. You may use as many as five or six if required, but not more.
• Use words that convey urgency, like “Order Now!” Only 3 spots remain, and 60% off today only “to increase click-through rates and the sense of urgency in your CTAs.

3. Use Creative subject lines to get attention:

It’s crucial to think of original ways to spark interest or create a sense of urgency. Emojis, bold type, italic font, and other design elements may all be used to bring readers’ eyes to the subject line, which is the most crucial area of your email.

By raising email open rates and, eventually, customer conversion rates, this strategy may significantly impact the outcome of your email campaign.

However, the following suggestions will be beneficial:

1)Make it short
Keep in mind that your prospects are merely reading their inboxes. As a result, they can only catch a limited number of words from each topic line. As a result, your subject lines must be simple to understand at a glance.

2)Use no clickbait
The urge to do whatever to entice your prospects to read your emails is always present. Using click baits makes your emails look like spam, and your prospective leads will chuck them in the trash before you know it.

3)Avoid making mistakes
Misspellings in your subject line are the quickest way to lose credibility, especially if this is your first email. As a result, you must be cautious and avoid them at all costs.

4. List segmentation:

It won’t work out so well if you send the same emails to everyone on your list. Think about how your leads act and what they are interested in. Analyze their position in the purchasing process. The behavior may reveal what blog articles, advertisements, and product pages they visited on your website.

Sending a sales email to someone who is just browsing your website is not something you want to do. The clients will leave as a result.

A sequence of emails should be sent to nurture your newest leads. The emails will instruct and enlighten potential customers about your firm. It is possible to spark the attention of nurtured leads by providing them with in-depth information about your product and how it might make their lives better.

5. Provide Helpful and Valuable Content:

Provide relevant, helpful information that will keep the subscribers to your email list interested rather than giving out “fluff content” only to send an email.

Place value first and foremost. You only need to identify the main problems that your audience has to develop excellent content that addresses those issues.

For instance, if your audience’s biggest obstacle is establishing a successful online business, you might produce high-quality content that addresses the query, “How to build a successful site starting from scratch,” divide it into manageable sections and email it to your audience in a series of emails.

6. Use Software for Email Automation:

Utilizing email software to send mass emails in bulk to particular recipients at predetermined intervals is known as email automation.

Your email marketing methods may be automated so you can set them and forget them, freeing up more of your time. Automatic personalization is another feature of email automation that enhances email marketing.

To send the correct emails to the right subscribers at the right time, employ precise triggers. Customers who do any of the following could be potential triggers:

• Sign up for your email list.
• Purchase one of your items.
• Register for a webinar.
• Subscribe for a service.

7. Timing is the Key:

When it comes to email marketing lead generation, timing is everything. You want to ensure that your emails get in your prospects’ inboxes when they are most likely to view them.
Sending your emails at any moment may result in them being buried at the bottom of a long list of unopened emails. If that happens, you might need some luck to unlock it.

In general, businesspeople check their email inboxes first thing in the morning before beginning their day’s activities. As a result, this is typically an ideal moment to send them an email.
You must also understand when your products will be in great demand. Utilize these times for successful lead creation through email marketing. You may design unique deals to generate even more leads at these times.

8. Make use of mobile-friendly email layouts:

Don’t believe your B2B prospects are glued to their laptops all day. They also use their phones and other mobile devices to access their emails and other information. As a result, while developing lead-generating emails, keep this in mind.

Make sure your text size and font, general email style, and call-to-action buttons are mobile-friendly. Your landing pages and website should be mobile-friendly as well so that when your call-to-action directs your prospects to a web page, they will have no trouble interacting with your online content.

9. Test New Ideas:

Email testing is essential for improving your text and approach. There is always room for improvement, and by testing several versions of your emails, you will be able to identify the top-performing emails to increase conversion rates.

Determine what needs to be tested first for each email you want to test. This might be any of the elements, such as the CTA, subject line, body content, graphics, or email message layout. Once you’ve determined which parts to test first, you can start the test using the built-in AB testing features in your email marketing program.

10. State your email’s purpose straightforwardly:

In contrast to B2C prospects, your B2B prospects typically know what they want and make reasonable decisions. They also have less time for email. So, we don’t have any use in wasting time.
As a result, it is prudent to be forthright from the start of your email. This is the most effective technique to hook your prospects and convert them into leads.

Final Thoughts on B2B Lead Generation Email Marketing:

When creating a email marketing B2B lead generation campaign, several elements must be addressed. What works for one business might not work for another. As a result, testing is an essential component of every email marketing.

While following the suggestions described above, you may produce some qualified leads; nonetheless, you must test your ideas. The strategies mentioned above will provide you with a solid foundation to get started.

Frequently Asked Questions