Best Email Marketing Platforms

You’ve probably heard it a million times before, but email marketing is still one of the most effective ways to reach customers and drive sales. Email is also one of the least expensive ways to market your company. It costs just cents to send an email, whereas advertising on Google or Facebook can be extremely expensive.

We know that churning out a newsletter or sending out a blast at the perfect time of day won’t help you much if you don’t have the right tools. Fortunately, there are now lots of different email marketing platforms that make it easy for businesses to manage their subscribers, send relevant emails at the right time, segment users based on their interests, and track whether emails were opened or not.

In this blog post, we’ll take a look at the best email marketing platforms and explain why each one might be useful for your business.

You must identify the ideal email marketing platform for your company to properly develop and implement your email marketing strategy. Here are the top 8 email marketing software platforms, along with an explanation of why each is an excellent choice.

1. Hubspot

The email marketing tools available from Hubspot are divided across their Marketing Hub and Sales Hub (CRM). The Marketing Hub focuses on tools for boosting traffic and leads such as emails, landing sites, social media ads, live chat, video, SEO, and content.
The Sales Hub also includes CRM, predictive lead scoring, sales automation, email sequences, and reporting in addition to email tracking and scheduling. They have help and ticketing options in their Service Hub. Overall, Hubspot caters to sales-driven companies like SaaS and covers all facets of digital marketing.

Highlighted Features

• The finest email messaging is developed through A/B testing.
• Constructed using the HubSpot CRM system.
• A template editor that uses drag and drop.

Cost:

You can store up to 1,000,000 contacts and send up to 2,000 emails per month with the free plan. The starter marketing package for 1,000 contacts is $50 per month.

2. Mailchimp

Mailchimp is one of the earliest email marketing platforms in the market. It is ideal for beginners and entrepreneurs because it includes features such as email automation, data segmentation, templates, personalization, A/B testing, lead capture forms, and CRM integration.
The platform now offers a lot more, even though it initially simply provided an email-focused solution. You may design a free website, buy a domain, make sponsored adverts and landing pages, post on social media, and send real postcards anywhere around the globe.

Highlighted Features:

• To tailor your marketing, obtain predictive data about your connections.
• Dynamic content can be used to personalize specific content blocks within your emails.
• Utilize conditional logic and branching points to create personalized client journeys.
• To find messages that convert well, do A/B testing.
• Function Object() { [native code] } for websites and landing pages.

Cost:

Up to 2,000 subscribers and 10,000 emails can be sent with the free plan. Prices after that start at $11 for 500 contacts.

3. Sendinblue

Sendinblue is a single platform that supports a variety of corporate communication channels, including email, chat, Fb, SMS, and more. The company’s goal is to assist businesses in fulfilling their customers’ needs.
They assist you in concentrating on the crucial activities while automating the rest. Using its email builder, you can quickly produce professional emails with a good appearance, but the power of the platform lies in the way its features work together.
You can put together smarter and more persuasive email campaigns using chat, SMS marketing, Inbox, CRM, and automation. Retargeting contacts and generating new leads are both made feasible by the Facebook Ads feature that is built in.

Highlighted Features:

• Sixty or more responsive email template designs.
• A shared inbox lets you keep track of all of your clients’ email conversations.
• CRM integration.
• SMS and chat integration.
• Lead generation through Facebook ads.
• Using contact segmentation, you may send more pertinent emails to specific subsets of your contacts.

Cost:

With Sendinblue, you can send up to 300 emails per day for free. They never charge extra for contact list size, so that’s 9,000 emails each month. For 20,000 emails each month, their starting premium plan costs $25.

4. ConvertKit

Both eCommerce companies and content creators can benefit greatly from ConvertKit. Its feature-rich design and simple UI make for a pleasant experience.
It has functions like opt-in forms, landing pages, email workflows, tag systems, data management, list segmentation, personalization, automation, and many other things.
Woocommerce, PayPal, Stripe, and WordPress are just a few of the platforms that ConvertKit has beneficial integrations with for creators and makers to use.

Highlighted Features:

• Automate your sales funnel so that subscribers receive content automatically, encouraging them to buy.
• Utilize a technology created for creators to sell digital goods.
• With Creator Pro, modify a URL after the email has already been sent.
• Build personalized email marketing campaigns.
• Building expert sign-up forms and landing sites.

Cost:

You are permitted 300 subscribers under the free plan. The price for 300 contacts and more powerful features after that is $15 per month.

5.ActiveCampaign

Small marketing teams and independent artists can benefit greatly from ActiveCampaign’s affordable email marketing platform. All the functionality you would anticipate are included, including automation, segmentation, triggered emails, email funnels, autoresponders, A/B testing, and scheduling.
Conditional content, geotracking, managed deliverability, and multi-user editing are also included as advanced features. You can control deliverability, receive geotracking information about your subscribers’ locations, and employ multi-user editing (update multiple fields in an email with subscriber information).

Highlighted Features:

• Sending targeted emails to the appropriate contact is simple with segmentation and dynamic content.
• Based on any contact information you have, personalize your emails.
• Using A/B testing to determine which emails convert the best.
• To increase the opens, clicks, and purchases from your emails, use straightforward split testing.
• Integrated landing page builder

Cost:

Prices for up to 500 subscribers begin at $15 per month.

6. Mailerlite

In the category of creators and small-to-medium businesses, MailerLite is a powerful rival. It provides the fundamentals, like surveys, automation, pop-ups, and landing pages, that you need for effective email marketing.
Countless eCommerce systems and marketing solutions that you presumably already use have integrations with MailerLite as well.
It has a simple design that gives it the appearance of being one of the more subdued platforms at first sight. But that is also part of what gives it power.
The platform is designed with growth in mind from eCommerce campaign functionality to automation, segmentation, advertising pop-ups, and landing page creation.

Highlighted Features:

• You may generate more leads by using pop-ups and embedded forms.
• To raise the bar for email marketing, test, experiment, and streamline your communications.
• Make your advertisements unique by utilizing sophisticated targeting features.
• A tool for creating websites and landing pages quickly.

Cost:

You can send 12,000 emails per month to 1,000 contacts using the free plan. The first paid package for 1,000 customers is $10 per month.

7.GetResponse

One of our favorite email marketing platforms, GetResponse, is widely utilized by marketers in a variety of markets. It covers segmentation, personalization, email automation, and email templates. Another useful tool, called Auto Funnel, offers an email marketing campaign with a pre-built marketing funnel.
GetResponse provides a wide range of effective tools for Building brands. From A/B testing to a thorough analytics platform that monitors email campaign effectiveness.

Highlighted Features:

• Autoresponders that automatically send welcome emails, follow-up messages, educational series, and lead nurturing emails.
• Run effective remarketing ads with Facebook Pixel with a single shot.
• By tracking website visitors, you can deliver pertinent communications depending on page visits.
• Create landing pages to increase sales and lead generation.

Cost:

In the free plan 500 contacts can be reached indefinitely through email. The starting price for a paid plan is $15 per month for 500 customers.

8. Constant Contact

You can develop email marketing campaigns like a pro with the aid of Constant Contact. It has a brilliant email editor that makes it simple to add customizations and produce emails that look fantastic and stand out on all devices.
Automation, social media marketing for lead generation, and the capability to create websites and landing pages are additional elements that make it appealing to smaller enterprises and non-profits.
To assist in the expansion of your online store, Constant Contact also offers specific email marketing for eCommerce tools. Contact lists from Excel, Outlook, Salesforce, and other contact management systems can be imported.

Highlighted Features:

• Builder for landing pages and websites.
• A clever email designer to create emails that are both professional and aesthetically beautiful.
• A welcome email for new subscribers, triggered email series, contact segmentation, the ability to resend emails to recipients who don’t open them, and effective list-building tools are all part of email marketing automation.
• Social media marketing for placing advertisements, planning content, and monitoring results.
• Segmented and automated emails are only a few examples of smart eCommerce tools and results.

Cost:

The starting price is $9.99 per month for a maximum of 500 customers.