Why social media an important part of inbound marketing

why social media marketing an important part of inbound marketing
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Why social media is the most important part of inbound marketing?

To some, social media may seem like an easy or even unnecessary part of the inbound marketing process. After all, you already have your website, right? Well, it’s not that simple. If you’re going to be successful online, you need to embrace all aspects of online promotion, and social media plays an important role in every major element of inbound marketing—content creation, traffic generation, lead generation, and sales conversion. Let’s explore how social media works with each aspect of your strategy and why it’s so important to include it as part of your overall inbound marketing plan.

– Social media accounts are free

social media

You don’t have to spend any money to create a social media account. All you need is an internet connection and some time. And once you’ve created your account, you can start connecting with potential customers and building your brand.
Social media platforms are where your customers are (three sentences): According to a recent study, 74% of Americans use at least one social media platform. That means that if you’re not using social media to reach your target audience, you’re missing out on a huge opportunity.

People are more likely to trust you if they see you online: A Nielsen study found that 62% of consumers said they trusted a business more when it had a Facebook page. And 37% said they trusted a company more when it had a Twitter account.

– What is inbound marketing?

inbound marketing

Inbound marketing is a marketing strategy that focuses on getting your target audience to find you, rather than you going out and finding them. This is done through a variety of means, including search engine optimization (SEO), content marketing, and social media.

Inbound marketing consists of a wide variety of tactics that help you attract visitors and leads to your business. Inbound includes paid ads, like Facebook and Google Ads; earned, or non-paid, like getting featured on news sites or blogs; and owned channels like your website, email newsletters, and e-commerce store. Social media is just one way to get traffic to your inbound content through earned channels.

Here’s why you need to use a mix of paid, earned, and owned channels if you want to effectively market your business online.

Organic reach on social networks is higher than on other platforms

Social media platforms are where people are spending the majority of their time online. To reach your target audience, it’s important to have a presence on these platforms. Additionally, organic reach on social networks is higher than on other platforms like paid search or display advertising. This means that your content has a better chance of being seen by people who are already interested in what you do.

– Social Media helps you get found on search engines

If someone is searching for a topic related to your business, they’ll be able to find you via search engine results.

– Social Media helps build your audience

Building your social media audience can help you generate more brand awareness. This means that when you do publish a piece of content, you have a bigger audience to share it with. So rather than just publishing to existing customers, you’ll also be reaching new ones.

Engagement rate on Instagram can be up to 10 times higher than on Facebook

Instagram

Instagram offers a unique opportunity for brands to connect with their customers and followers in a more personal way. The engagement rate on Instagram can be up to 10 times higher than on Facebook, which means that brands have a real chance to connect with their target audience on a deeper level.

Instagram is where brands can connect on a more intimate level with their customers. The users are more willing to leave comments and engage with content, as opposed to Facebook or Twitter, which are used by businesses for broadcasting content. This helps give Instagram a higher engagement rate than its counterparts.

Instagram was purchased by Facebook back in 2012, and there’s been no looking back since. In 2014, it announced that there were 300 million monthly active users on Instagram. By May 2017, that number had more than doubled to 700 million monthly active users. In December 2017, it reached 800 million monthly active users – a testament to its popularity as a platform for brands and individuals alike.

Your blog readers are likely to follow you on all your social networks

follow

If you’re not on social media, you’re missing out on a huge opportunity to connect with your blog readers on a deeper level. Social media allows you to share your blog content with a wider audience, and it also gives you a chance to connect with readers on a more personal level.
Social media also allows you to show your human side, which can make people feel more connected to you and therefore more likely to read your posts. It’s much easier for someone to follow a real person on Twitter or Facebook than it is for them to regularly visit your company website. By being present on all of your readers’ most popular social networks, you’ll be better able to connect with them.

It’s easier for new visitors and potential customers to find you

If you aren’t active on social media, it can be hard for new people who stumble across your content on their favorite network (such as Facebook) to know that they should visit your site next.

Creating content on social media can be as easy as taking photos

A big part of inbound marketing is creating content that is shareable and interesting. This can be as easy as taking photos and writing short descriptions to go along with them. By doing this, you’re providing potential customers with a reason to visit your website or store.
– Social media platforms are a great way to connect with customers and create a relationship. It’s important to remember that social media platforms are not just about promoting your business, but also about connecting with customers and creating a relationship. By responding to comments and questions, you’re showing that you care about your customers and their experience with your brand.

Frequently Asked Questions

Inbound marketing is a marketing strategy that focuses on getting your target audience to find you, rather than you going out and finding them. This is done through a variety of means, including search engine optimization (SEO), content marketing, and social media.

If you're not on social media, you're missing out on a huge opportunity to connect with your blog readers on a deeper level. Social media allows you to share your blog content with a wider audience, and it also gives you a chance to connect with readers on a more personal level.

No, Organic reach on social networks is higher than on other platforms like paid search or display advertising. This means that your content has a better chance of being seen by people who are already interested in what you do.

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